PHASE 3 · CHANNEL AGENT BRIEF · 06
The discovery + virality agent. Owns 20% of daily spend (15% Ads + 5% TikTok Shop affiliate). Primary cohort: Jane 42–52 (Pinterest-of-TikTok / perimenopause TikTok is real) + Sarah 35–42 (younger Reels overflow). Format: 9:16 creator-UGC · educational+confessional · 30–60 sec.
FY24-26 saw "perimenopause TikTok" become a category. Creators 38-52 building 100K+ followings around symptom-decoding. We pay them to talk about us.
Paid Ads = TikTok For Business spark-ads. Shop affiliate = creator commission via Affiliate Center · 20% commission · let TikTok algo distribute.
Spark-ad off a creator's organic post that already has >30K views. Affiliate: target 8 creators × $500 commission/mo by day 90.
Hook (0-4s): "If you're 45 and your hair is shedding, it's not stress. It's DHT. Let me explain."
Mid (4-40s): Whiteboard or hand-draw explanation. Estrogen drops → DHT unblocked → follicle shrinks. 3 visual frames max.
CTA (40-55s): "Two things actually help: pumpkin seed oil internally + Lustriva® biotin. Comment 'list' for the brand I use."
Creator type: Nurse · MD · health-coach · 38-52. Existing 20K+ followers in peri-niche.
Hook to clone: Try Bloom & Bond ("Your pumpkin seed oil is only doing half the job")
Hook (0-3s): "POV: you're 43 and finally figured out the supplement stack that works."
Mid (3-40s): Morning routine — coffee, gummy, journal. Product taken on camera. Brief why (15s max).
CTA (40-55s): "Linked in bio. 90-day money back if you hate it."
Creator type: Mom-influencer · 35-45 · authentic-aesthetic · 10K-150K followers.
Hook to clone: Novomins Mama-style content.
Hook (0-3s): "Stop buying biotin. It can't reach the follicle. Here's what does."
Mid (3-40s): Quick science. Show molecule diagram or a "biotin vs Lustriva" infographic onscreen. 30-second beats.
CTA (40-50s): "Brand I use is in my bio. Pinned comment for the dose I take."
Creator type: Pharmacist · nurse practitioner · scientist-personality. Higher trust = lower CPA.
Hook to clone: LookHoudini "$9.95 Nutrafol Replacement"
Hook (0-5s): Stitch a viral video of someone showing hair-loss or thinning. "I had this. Here's what I did."
Mid (5-30s): Before/after own footage. Specific timeline. Ingredient name.
CTA (30-45s): "Comment 'help' and I'll DM the brand."
Creator type: Mid-tier mom or influencer with own before/after.
Hook to clone: Balmbare GLP-1 testimonial framework.
Setup: 1 creator · 1 product · 30-min daily live in TikTok Shop window. 50% Q&A · 50% demos.
Hook every 5 min: "If you just joined, here's why we made this for 40+ women." Loop new viewers in.
Incentive: "Live-only 25% off · only for the next 12 minutes." Recurrent urgency.
Creator commission: 20% via Shop · target $300+ revenue/live.
Hook (0-3s): "POV: you've told 4 doctors about peri symptoms and they keep prescribing antidepressants."
Mid (3-30s): "Here's what actually changed it for me. (4 supplements + 1 lifestyle shift.)"
CTA (30-40s): "Comment 'list' for what I use." Creator DMs link with affiliate code.
Creator type: Health-coach · functional-medicine-leaning. HIGH conversion but compliance risk.
| Tier | Followers | Cost | Deliverables | Commission |
|---|---|---|---|---|
| T1 Whale | 100K-500K | $2,000 base + 15% comm | 2 organic posts + 1 spark-ad license · 30 day exclusivity | 15% on tracked sales |
| T2 Mid | 20K-100K | $500 base + 20% comm | 2 posts · spark-license · 14-day exclusivity | 20% |
| T3 Micro | 5K-20K | Product gift + 25% comm | 1 post · spark-license · no exclusivity | 25% |
| T4 Nano | <5K | Product gift only · 25% comm | Affiliate-Center self-serve | 25% (TikTok-Shop auto) |
Recruitment: Search TikTok handles for "perimenopause coach" · "menopause educator" · "mom of 3" · "GLP-1 journey" · "Ozempic hair". Reach out via TT DM with brief + product gift offer.
| Element | Spec | Note |
|---|---|---|
| Aspect | 1080 × 1920 · 9:16 | Hard-required |
| Length sweet | 30-55 sec | <15s underperforms in 2026 algo; >90s drops retention cliff |
| Captions | TikTok native captions · NOT burned-in | 2026 algo penalizes burned captions |
| Audio | Trending sound <36hr OR creator's own voice | Pull daily from TikTok For Business audio explorer |
| Aesthetic | Phone-camera raw · soft natural light · no filter | Polish = "ad". Raw = "creator". Algo rewards raw. |
| Hook frame | Text-overlay AND verbal hook by 2 sec | Double-hook: 70% scroll with sound off |
| CTA | "Comment X" first · "Bio link" second | TT algo penalizes outbound link clicks · drive engagement |
| Hashtags | 3-5 niche · NO #fyp #viral | Niche-hashtags signal targeting |
An organic-creator post that already has 30K+ views, 1.5%+ engagement, and was made by a tier-2 creator is the only thing we boost. We don't shoot studio ads for TikTok.
Selection criteria: 30K+ views in 72hr · >1.5% engagement · positive sentiment in top-10 comments · no compliance flag.
| Day 1-3 | $50/day · check CPA |
| Day 4-7 | If CPA < $32 → $200/day |
| Day 8-14 | If CPA holds → $800/day |
| Day 14+ | Diminishing returns — find new spark |
These are persona-types (not specific handles · search live for handles). Each falls into Tier 2 ($500 + 20% comm) or Tier 3 (gift + 25% comm).
32-44 · 25K-80K followers · talks about postpartum + hair + sleep · medical credentials build trust. Tier 2.
42-52 · 40K-200K followers · doctor-personality · symptom-decoding niche. Very high authority. Tier 1 or 2.
35-48 · 20K-100K · GLP-1 journey · hair loss + body changes. Direct match. Tier 2.
30-45 · 50K-300K · scalp serums · thickening tutorials. Crossover audience. Tier 1 or 2.
32-42 · 15K-60K · "what mum needs" content · saffron + magnesium lane. Tier 2 or 3.
34-48 · 10K-50K · "let's talk about BV" niche · high engagement small audience. Tier 3.
40-58 · 30K-150K · podcasts on hormones + supplements. Premium-trust. Tier 1.
50-62 · 8K-25K · post-meno cohort · slower velocity · highest LTV. Tier 3.
Recruit 1 tier-2 creator on $2K/mo retainer to host 5×30-min lives per week in the TikTok Shop window. Spotlight 1 product per live · loop back every 5 min for new joiners.
$2K creator + 20% commission to platform = $3.6K cost per $10K revenue → 64% gross before COGS. Tight but builds organic compound.